Our brand was born through an epiphany that Carmelle, Adam, and I had whilst celebrating the start of a fresh year, cold drink in hand, discussing the injustice of the deodorant game - we wanted ingredient list transparency on everyday personal care products.
We kept swinging around to the same question 'there must be a way' to create an all-natural alternative without the nasties, synthetics, and chemicals. We set out on the journey to make an ingredient-light all-natural deodorant that actually performs, to be the Natch Essentials hero product.
After many iterations, hundreds of ingredient trials, formulation breakthroughs and failures, and plenty of self-testing, we have produced a natural stick deodorant that rivals the performance of your everyday deodorant but with health benefits, rather than chemical-based harm.
To make sure you know what is going on and in your body, I am clearing up the ingredients in our natural deodorant (there is only 14) and what they do. Let me give you the low-down on the key players...
Coconut Oil - not only does it give the natural deodorant that beautiful tropical fragrance, but it is also working hard to keep y'all fresh and feeling confident all day because it kills the fungi, yeast, and bacteria that cause odour when you sweat.
Shea Butter - providing a smooth and hydrating finish, it is naturally anti-bacterial and helps eliminate the bacteria that can build up in your pits that can cause both odour and pimples. It is also non-comedogenic (fancy word for saying it won't clog your pores).
Kaolin Clay - a powerful ingredient that removes toxins and impurities from the pores on your face, Kaolin Clay detoxes your underarms as well as stopping odor-causing impurities without any harsh chemicals.
Candelilla Wax - a synthetic-free emollient (having the quality of softening or soothing the skin) and nourishing skin conditioner. A great natural ingredient binder safe for skin, it also soothes and softens the skin - keeping your pits looking youthful and fresh.
Rice Bran Wax - a little less glamorous (someone has to do the boring jobs) it acts as a thickener, binder, plasticiser. In our natural deodorant stick it contributes to the solid texture and gives strength to the formulation.
Sorbitan & Potassium Stearate - essential ingredients in stabilising, thickening, and emulsifying to bind moisture together giving a lubricating finish so your natural deodorant is fresh and glide-y till the end. Don't worry, sounds scarier than it is... berries and certain vegetables are popular sources of the Stearates.
Carnauba Wax - highly underrated and a real unsung hero in our natural deodorant, it combines with the other natural waxes in our formulation to boost the density of the lipids (fats, oils, waxes, and certain vitamins). As a result, it means the stick retains its solid structure when it glides effortlessly and smoothly across your pits.
As you can see, the long and hard to pronounce names are all bark with much more natural bite! Our mission from the beginning has been to create exceptional natural alternatives, with the shortest and most transparent ingredient lists, that keep up with your daily demands.
We believe natural personal care is essential, so try the natural switch and your body is guaranteed to thank you.
Yep, the first step can be hard and a little daunting so we have a risk-free full money-back guarantee on our products if they aren't exactly how you want them. We want you to make the switch with confidence.
Check out the Natch Essentials natural deodorant. Shop Now.