Sustainability – it’s more than a buzz word, it’s a responsibility.
The simple definition of sustainability is to improve the quality of human life whilst we support and continually improve the ecosystems in which we live. Sustainability is a call to action for all of us to continually optimise and adapt our practices to eradicate our negative impacts on the most important thing we have – our planet.
Virgin and single-use plastics are one of the most detrimental daily consumer materials to our planet… the stats on non-biodegradable plastics destined for our oceans and land fill will knock you right off your recycled timber stool! Luckily, there is a real shift in momentum towards ‘green’ manufacturing and technology is allowing sustainability to be intertwined in the conscience of industry on a mass scale.
Post-Consumer Recycled (PCR) plastics is one of the great technologies that allows brands such as Natch Essentials to reduce our impacts.
What is PCR?
Simply put, Post-Consumer Recycled (PCR) is a plastic created by recycled daily consumables and re-purposed into a reusable material. PCR is created using plastics collected from our oceans and land that have been disposed of and diverted for recycling to extend its lifecycle and be reincarnated, removing reliance on virgin plastics. Every recyclable item that people unconsciously consume, like plastic water bottles, single use plastic straws, plastic milk bottles and even plastic cosmetic tubes are re-purposed to create beautiful new packaging - without the heavy conscience.
Plastics made from post-consumer materials keeps tons of plastic waste material from flowing into our oceans and clogging up landfills so we can reduce the environmental toxicity – it is great for us and our wildlife.
Benefits of PCR?
- PCR alleviates the environmental impact that stems from creating new (virgin) plastics and redirects unbiodegradable waste away from our oceans and landfill.
- It greatly reduces the toxic impact on our wildlife and ecosystems that all-too-often are on the receiving end of our harmful decisions.
- Virgin plastic production relies heavily on non-renewable sources such as fossil fuels, placing additional toxic stress on ecosystems and natural resources. Removing the creation of new plastics means residual impacts are further minimised.
Natch Essentials is on this journey to minimise our environmental impact and to tread consciously on our earth. We want to play our part, and although it’s a small step in the scheme of the action required, we have invested in 100% Post-Consumer Recycled plastics for our future range with the intent to roll it out across our full range of natural personal care essentials.
Our planet deserves for us to lift our responsibility. So do the dolphins.